LEADING BRANDS® — Wavebreak Podcast Why Your CAC Doesn’t Matter with Jason Bornstein of Forerunner Ventures
Jason Bornstein joins the Wavebreak Podcast to talk about why he believes that modern brands will have a hard time finding success in the future if they make this simple mistake.
In this episode you’ll learn:
- The data-driven strategies Jason used during his 5 years at Bonobos, managing acquisition and rapidly growing the brand
- Why acquiring new customers online has become so difficult, and what Jason is recommending brands do about it
- How investing in developing a strong loyalty strategy for your brand today can have a compounding effect down the line
Jason Bornstein is a Principal at Forerunner Ventures, where he works with startup founders across categories who are moving the needle toward good. Forerunner Ventures has invested in Direct Channel Pioneers like Bonobos, Dollar Shave Club, Glossier, Warby Parker, and more.
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Links Mentioned
- Forerunner Ventures
- Jason’s recent viral article: Your CAC Doesn’t Matter
- Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands
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