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Make Money as a Life Coach®

Ep #325: Shifting Identities

Mar 19, 2025
Feeling caught between your current and aspirational self in business is a common struggle. This discussion reveals why shifting identities is challenging and how expanding your capacity is crucial for growth. Embracing discomfort and confronting difficult emotions can lead to transformative results. Adaptability in your business identity, especially in changing sales environments, is emphasized. Learn to stay committed to your vision, even in the messy middle of your journey toward success.
40:55

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Quick takeaways

  • Shifting identities in business requires letting go of outdated beliefs and adapting to new self-concepts for consistent results.
  • Building a new identity hinges on enhancing emotional resilience and embracing discomfort to navigate challenges effectively.

Deep dives

The Importance of Shifting Identity

Navigating the transition between identities is crucial for personal growth and success. Many individuals find themselves in a struggle between their past self, who achieved inconsistent results, and their desired future self, who they believe will attain greater success. This conflict often manifests as an identity crisis, where clients can’t adapt to their new roles, such as a mother returning to the workforce or an entrepreneur aiming for higher earnings. Addressing these emotional hurdles and recognizing that they must let go of their previous identities can empower them to create a more aligned and successful version of themselves.

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