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The Koerner Office - Business Ideas, Advice & Deep Dives
Riffing on Ideas with Connor: Candles and Apps. Ep. #90
Nov 11, 2024
Connor Gross joins the discussion, bringing insights from his family's candle business and innovative business strategies. They tackle employee productivity, discussing ways to measure work speed and navigating remote work challenges. Connor also shares unique branding ideas for candles and innovative marketing techniques, such as scratch-and-sniff samples. The conversation dives into new concepts for capturing consumer interest and pushing the boundaries of traditional candle products. Expect lots of creative entrepreneurial sparks!
32:57
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Quick takeaways
- Employee productivity can be effectively gauged by implementing standardized tests that assess work speed during the hiring process.
- Innovative branding and unique marketing strategies, such as collaboration and niche products, can differentiate candle offerings in a saturated market.
Deep dives
The Challenge of Employee Productivity
Concerns regarding employee productivity and the potential for dual employment are explored. Instances are shared where employers suspect their employees may be managing multiple jobs, leading to efficiency questions. Indicators such as slow communication and unavailability on professional networks like LinkedIn raise red flags for employers. This phenomenon suggests that oversight and management may need to evolve to address these challenges more effectively.
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Discover
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