270: Google Analytics 4 - Update Before July 1, 2023!

Do you know how the upcoming Google Analytics 4 (GA4) update on July 1st, 2023 will impact your private club?
Download a step by step guide here
Are you ready to harness the power of free data to elevate your members' experience?
Join us as we welcome Sean Bleyl from Members First, an industry expert who has worked with high-end clubs and managed high-volume resorts, to guide us through the GA4 update and its implications on the private club industry.

Discover the significance of tracking conversions through events instead of page views and sessions, and how this crucial shift will help clubs uncover valuable insights into member behavior. Learn how to use Google Analytics to understand where members go during the offseason and cultivate relationships with sister clubs. Plus, we'll reveal the secret to developing effective partnerships with real estate agents, photographers, and other external sources driving traffic to your website for an enhanced member experience.

In today's episode, we'll also dive into referral traffic tracking with GA4 and explore how tracking codes can measure the success of platforms like digital newsletters on Flipping Book. Don't miss out on this essential episode as we share valuable tips on using Google Analytics data to optimize your website and effectively engage visitors. With Sean's expert knowledge and our practical advice, you'll be well-equipped to navigate the GA4 update and make data-driven decisions for the success of your private club!

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