On the eve of the pandemic, LeBron James and Maverick Carter -- lifelong friends from Akron who became business partners -- cut their biggest deal yet: a $100 million investment to create The SpringHill Co., a Nike-Disney-Patagonia hybrid. They want to change the way content is made, and consumed by the world. In an exclusive interview, James and Carter go deep with Jason Kelly about Black Lives Matter, Colin Kaepernick, and changing society by changing who's in the conversation.
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Bloomberg Business of Sports