MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

MarTech Podcast ™ // Marketing + Technology = Business Growth

Turning Call Data Into Marketing Advantages -- Masami Middleton // CallRail

Dec 10, 2023
14:06

Masami Middleton, CMO at CallRail, talks about how to harness the power of artificial intelligence to gain actionable insights from your sales calls. Call data provides a direct link to the voice of the customer and can help marketers create more impactful marketing campaigns that drive high-quality leads. And, with the technology available today, there’s no need for marketers to spend hours listening to calls to extract valuable insights. Today, Masami discusses turning call data into marketing advantages. Show Notes

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