Ep23: Scaling to 1M Users Amid Fierce Competition; w/Yaniv Makover, Founder & CEO, Anyword — Product Market Fit podcast

In this episode, we sit with Yaniv Makover, the co-founder and CEO of Anyword, a leading generative AI content platform for performance marketers. We discuss the impact of generative AI on content creation, people's perspectives on AI-generated content, and whether AI poses a threat to jobs in the creative industry.

Chapters:

00:00 Intro

02:20 What's Anyword and who do you serve?

03:48 The story behind the idea of Anyword

07:07 KIWI for Content optimization

08:20 Go-To-Market strategy

09:43 Why do customers love the product?

13:02 Differentiation and positioning

16:53 People don't buy AI, they buy the value it creates

18:34 Finding the ICP

20:49 Defensibility and growth

22:45 First isn't always the best

23:45 Overview of Anyword's AI model

25:35 Growth and acquisition

28:40 Generative AI and job loss

32:09 Consumers' reaction to generated AI content

34:34 Will people replace Google with chatbots?

37:20 Responsible AI

39:25 Lightening Round

Guest contact info:

linkedin.com/in/yaniv-makover

yaniv@anyword.com

anyword.com

Sponsor: This podcast is brought to you by ⁠grwth.co⁠. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to ⁠grwth.co⁠.

Get in touch with Mosheh:

⁠linkedin.com/in/moshehp

⁠⁠twitter.com/MoshehP

⁠⁠hello@pmfpod.com

⁠⁠www.pmfpod.com

Previous episodes on Generative AI:

Ep21: From Idea to Prototype in Minutes; w/ Tony Beltramelli, founder & CEO Uizard — Product Market Fit podcast

EP10: Google's AI backlash; w/ Alexander De Ridder, co-founder & CTO, INK — Product Market Fit podcast

Ep13: Ethical Machines; w/ Reid Blackman, PhD, Author and Consultant — Product Market Fit podcast