Kurt Breischaft, President of SDI LaFarga Copperworks, shares his journey of transforming his company from a commodity business to an inspiring brand known as COPPERWORKS. He emphasizes the importance of differentiation and the power of a strong company culture in driving performance. As his company invested in a new furnace and overcame technical challenges, Kurt and his team improved their operations and drove innovation.
Takeaways:
- Differentiation is key to standing out in a commodity business
- A strong company culture can drive performance and inspire employees
- Investing in new equipment and overcoming challenges can lead to significant improvements
- Embracing change and challenging assumptions can lead to innovation and success
- Continued growth requires a focus on improving operations and stretching capabilities
About Kurt Breischaft: Kurt Breischaft is President of SDI LaFarga COPPERWORKS. He has worked in the copper industry for more than 30 years, holding many roles, from engineering to management and new product development. Kurt led the installation of a new furnace at COPPERWORKS, expanding the company’s product offerings and capabilities.
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Where to find more: https://www.copperworks.com/