The Game with Alex Hormozi How Do You Build a Brand? (on Behind the Brand with Bryan Elliot) Pt. 2 - March '22 | Ep 495
165 snips
Feb 4, 2023 
Bryan Elliot, host of Behind the Brand, invites entrepreneur Alex Hormozi to share insights on building a brand. They discuss how a brand reflects reputation and values. Alex reveals criteria for hiring, emphasizing character and integrity. He explores fast-tracking financial freedom and shares strategies for maintaining liquidity in uncertain times. The conversation dives into creating a competitive advantage and the long-term importance of effective branding over short-term profits. Great insights for entrepreneurs!
AI Snips
Chapters
Transcript
Episode notes
Integrity Story
- Alex Hormozi lent $3 million to a first-time business partner, who honored their agreement despite a lawyer's miscalculation.
- This act of integrity earned goodwill and future deals, proving the value of investing in one's name.
Hiring Criteria
- Hire based on unimpeachable character, sincere candor, and competitive greatness, in that order.
- Consider whether you'd trust someone with significant resources or in a vulnerable situation.
Shared Finances
- Alex and Leila Hormozi share joint bank accounts and make business decisions together, requiring mutual agreement.
- This ensures balanced risk-taking, with Alex as the optimist and Leila as the realist.