Dave Beasing is known for many things including a ten year run as program director at 100.3 the Sound in Los Angeles, (R.I.P.) as a broadcast consultant at Jacobs Media, and most recently as a part of the team that created the highly successful Inside Trader Joe's podcast. His company Sound That Brands has taken a lead role in creating branded content and I wanted to ask him about the branding behind audio; whether its a unique station like 100.3 the Sound, or a podcast about Trader Joe's.

Of note, Dave is going to be moderating panels at the Conclave in Minneapolis this week (July 18-20), and Podcast Movement next week (July 23-26). There are Bonus episodes being released in conjunction with this episode.

In this episode, I made mention to Dave having written a wonderful tribute piece about Nick Michaels which you can find here.

https://www.radioworld.com/news-and-business/nick-michaels-taught-its-not-about-us

There's more about this episode on our show page!

Thanks also to the people who make this show possible every week including:

Promosuite

Matt Fogarty Voiceovers

Justin Dove at Core Image Studios

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