Community Creators with Shana Lynn How to Calculate Churn and Retention Rate
https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members
Today we’re diving into the one metric every membership site owner must track—your retention rate. If you're not tracking this yet, don’t worry.
In this episode, you’ll learn:
- What retention rate actually means for your membership.
- Why it directly impacts your revenue and growth.
- The simple formula to calculate your monthly retention.
By the end of this short but powerful episode, you’ll know exactly what it is, why it matters, and how to calculate it—no complicated spreadsheets needed.
Additional Resources:
Discover your retention rate and the lifetime value of your members using this simple calculator. Access it here: www.memberltv.com
Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com
Listen on the go? Subscribe to the podcast for more membership retention strategies:
Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!
Learn how to work with Shana: https://www.shanalynn.com/
Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate
Connect with Shana: https://www.instagram.com/shanaspeaks
Watch on YouTube: https://www.youtube.com/@communitycultivated