The GaryVee Audio Experience What’s Stopping You From Doing Your Best Work? | #AskGaryVee 306 w/ Aaron Dignan
Apr 9, 2019
Aaron Dignan, author of 'Brave New Work' and founder of The Ready, dives into the world of corporate reinvention. He shares the urgent need for companies to adapt amidst short-term economic pressures and discusses the concept of organizational debt, drawing parallels with financial inefficiencies. Dignan argues for a shift from traditional hierarchies to more dynamic structures while emphasizing the importance of thoughtful communication. His insights encourage leaders to embrace agility and rethink their entrepreneurial ethos.
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Episode notes
The Glove Story
- A CEO discovered a costly process for replacing gloves, costing thousands of euros due to machine downtime.
- Switching to readily available gloves saved money and increased efficiency.
Book Recommendation
- If you benefit from reading books, Gary highly recommends Aaron's book, "Brave New Work."
- It synthesizes many of Gary's key business principles in a comprehensive way.
CEO at the Edge
- Many businesses operate with the CEO at the center, disconnected from market realities.
- Positioning the CEO at the edge, interacting directly with the market, is more effective.
