TCC Podcast #168: How to Tell a Better Story with Glynn Washington

NPR Podcaster and story teller, Glynn Washington, was generous enough with his time to visit our studio and share his thoughts about podcasting, storytelling and the hustle required to make something great for the 168th episode of The Copywriter Club Podcast. We love this interview. Here's a few of the things we talked about with Glynn: •  how (and why) he built a career as a podcaster and radio producer •  the reaction he got when he announced his intention to be a podcaster •  what he did to help his podcasts gain traction—it took a lot of hustle •  the very “untechnical” process he used to create his first podcast •  how he came to understand the power of a good story •  what makes a great story that you can’t help but stop and listen to •  how to introduce an unbelievable story and get listeners to lean in •  the question every storyteller needs to ask before sharing their story •  the important reason Glynn never tells you what the story means •  the magician’s trick he uses to get people to talk about the supernatural •  the real impact of the stories/experiences shared on his podcasts •  the impossibility of choosing the one story he was born to tell •  the thing Glynn wishes more podcasters would do today •  3+ things to do if you want to create your own great podcast •  the power of a podcast to move markets and create best-selling products •  what’s coming next year from Snap Judgment If you want to improve your story-telling prowess, you'll want to get this episode ASAP. Click the play button below to listen online or download this episode to your podcast app. Even better subscribe so you never miss an episode. Readers can scroll down for a full transcript.   The people and stuff we mentioned on the show: Snap Judgment Spooked Podcast Heaven’s Gate Podcast GarageBand Mark Twain Have You Heard George’s Podcast Scott Sigler Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: This episode is brought to you by The Copywriter Club In Real Life, our live event in San Diego March 12th through 14th, 2020. Get your tickets now at thecopywriterclub.com/TCCIRL. Kira:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That's what Rob and I do every week at The Copywriter Club Podcast. Rob:   You're invited to join the club for episode 168 as we chat with media personality and radio podcast producer, Glynn Washington, about what it takes to tell a great story, the power of podcasting to connect with an audience, what most podcasters including us should be doing differently, and what it means to be a fist-shaker, mountain hollerer, and foot stomper. Kira:   So, Glynn, welcome. Glynn:            Thank you for having me. Kira:   All right. So, Glynn knows, because I've already e-mailed him and said, ‘I'm a super fan.’ So I have listened to every episode of Spooked, all three seasons of Spooked. So this is just a delight, to be able to talk to you about what happens behind the scenes and get to know more about you. Rob:   And I want to add, I listened to all of the episodes of the Heaven’s Gate podcast, as well as several of the Spooked episodes. So- Kira:   So we're both super fans. Rob:   We're big fans of what you've done, Glynn. Glynn:            Well, I'm so glad you dug it. And I appreciate you having me on the show today. And I hope, I'm sorry, we had a bit of a flood, here, so I'm in a weird setting. So I'm hoping the sounds works for you right now. Rob:   Yeah, it's working great. It sounds really good. Kira:   All right, Glynn. So let's start with your story. How did you end up as a storyteller, podcaster, executive producer, and host of Snap Judgment and my favorite podcast, Spooked? Glynn:            Well,