345: Building Long-Term Relationships with Brands – Running a Creative Production Agency with Alisha Cohen

Starting a creative production agency, using social media to book clients, and nurturing long-term relationships with brands with Alisha Cohen from LISH Creative.

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Welcome to episode 345 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alisha Cohen from LISH Creative about running a production agency and shooting content for brands.

Building Long-Term Relationships with Brands

As content creators, a great way to earn an income doing what we love is to partner with brands that we love. But how do we find those brands, and more importantly, how do we work with them on a long-term basis?

That’s what we’re chatting about today with Alisha Cohen!

Alisha is the founder of LISH Creative, a creative production agency that produces colorful, eye-catching photography, video, and stop motion for some of the world’s most distinguished brands.

In this episode, you’ll hear how she launched her business, what it’s like running a production agency, how expanding her social media presence has helped her book clients, and what some of her best tips are for nurturing long-term relationships with brands.

In this episode, you’ll learn:

• How Alisha launched LISH Creative
• How she grew her photography skills
• Why she recommends shooting in manual mode
• How she decides on the color palettes for her shoots
• Why she likes using strobe lights for her shoots
• How creators and brands can use stop motion
• How to shoot a stop motion video
• What she teaches in her course Slay the Flatlay
• What it’s like running a production agency
• How she grew her TikTok to over 400k followers
• How her social media presence helps her book clients
• How to build long-lasting relationships with brands
• What tools she uses to run her business

Resources:

• LISH Creative
• Girl Versus Dough
• GODOX
• Life Lapse App
• Slay the Flatlay
• Bath & Body Works
• Airtable
• Canva
• Asana
• Plann
• Adobe Lightroom
• Adobe Photoshop
• Follow LISH Creative on Instagram, Pinterest, and TikTok
• Follow Alisha on Instagram
• Apply for the FBP Content Specialist position!
• Join the Food Blogger Pro Podcast Facebook Group
• Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!)

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership