Life & Law: Anti-Hustle Lawyer Podcast for Success On Your Terms #208: Strategic Legal Marketing (To Uplevel Your Reach & Clients)
Sep 30, 2025
Discover how to choose the right marketing strategies to attract your ideal clients. Explore the importance of defining success and auditing previous marketing efforts. Learn effective ways to identify where your target audience engages, from online to offline spaces. Tap into storytelling to connect authentically and differentiate yourself. Hear tips on leveraging existing connections for referrals and consider strategic PR placements to expand your presence. With the right focus, you can elevate your marketing while saving time.
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Different Channels Serve Different Goals
- Marketing has many channels like SEO, content, social, email, ads, and networking.
- Each channel serves different goals and ownership, so choose based on fit not popularity.
Don't Start With Ads
- Avoid starting with ads until you know who your people are and how to speak to them.
- Learn audience fit through traditional marketing before investing in paid channels.
Audit What You've Already Tried
- Audit your past marketing: list activities, results, duration, likes, and dislikes.
- Be honest about short trials causing no results and what you actually enjoyed doing.