The GaryVee Audio Experience Perceived Attention vs Actual Attention w/ Sinan Aral
Oct 5, 2022
In this engaging discussion, Sinan Aral, a renowned Professor and authority on digital attention and social media, dives into the complex world of attention economics. He explores the transformative power of platforms like TikTok and how they challenge traditional media. Sinan also highlights the revolutionary potential of NFTs and blockchain in redefining ownership. The conversation touches on parenting's impact on generational behavior and the importance of accountability and positive reinforcement in nurturing confidence among youth.
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Sports Owners' Misplaced Attention
- Sports team owners perceive attention to be on TV and billboards, but the actual attention is on digital platforms like TikTok and Twitter.
- This disconnect highlights the gap between perceived and actual attention.
Attention Arbitrage
- Gary Vaynerchuk emphasizes the importance of understanding where actual attention is.
- Perceived attention, often held by established figures, can be misleading.
NFTs and the Blockchain
- NFTs enable functionalities impossible with the internet or analog world, like perpetual, non-manipulable contracts.
- This is a significant technological shift, enabling new possibilities.
