How To Be Moderately Successful.
EP9 Positioning - what I wish I had learned a long time ago.
Aug 8, 2022
This podcast explores the concept of positioning for success in both business and life. It emphasizes the importance of finding tools and strategies for moderate success and maintaining balance. Topics include the importance of specialization in business, understanding the target customer, becoming relevant to the target client, and shifting from vendor to expert in a services business.
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Quick takeaways
- Effective positioning involves focusing on a specific target audience and addressing their needs to become more relevant and valuable to clients.
- Positioning as an expert instead of a vendor can lead to better projects, people, and reduced stress levels in a services business.
Deep dives
Importance of Positioning in Business
Positioning is a crucial factor that can give businesses a competitive advantage. It involves the courage to say no to certain opportunities and focus on a specific target audience. By understanding what the target customer truly cares about and addressing their needs, businesses become more relevant. This process may take time and require ongoing iteration and experimentation. However, successful positioning can lead to higher rates, focused efforts, and increased value in the eyes of clients.
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