

EP9 Positioning - what I wish I had learned a long time ago.
Aug 8, 2022
This podcast explores the concept of positioning for success in both business and life. It emphasizes the importance of finding tools and strategies for moderate success and maintaining balance. Topics include the importance of specialization in business, understanding the target customer, becoming relevant to the target client, and shifting from vendor to expert in a services business.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
The Importance of Positioning and Specialization in Business
01:43 • 4min
Understanding the Target Customer
05:50 • 2min
Becoming Relevant to the Target Client and Increasing Business Success
07:55 • 4min
Shifting from Vendor to Expert in a Services Business
11:57 • 2min