Breaking B2B - SaaS Marketing and B2B Marketing Podcast #470 5 Years of SaaS SEO Knowledge in 14 Minutes
Dec 31, 2025
Explore essential SaaS SEO insights in just 14 minutes! Learn how to target revenue instead of vanity traffic and leverage customer interviews to uncover valuable pain points. Sam shares a streamlined 90-day pipeline strategy and the importance of publishing quickly to outpace competitors. Discover effective methods for backlinks and visibility in the AI space. Plus, find out how to own listicles and strategically use platforms like Reddit for maximum impact.
AI Snips
Chapters
Transcript
Episode notes
Stop Chasing Vanity Traffic
- Avoid the traffic trap of chasing top-funnel informational queries that won't convert.
- Focus on bottom-of-funnel, transactional searches that drive demos, signups and revenue.
Make Customer Research Your Backbone
- Interview 7–10 recently won (and some churned) customers to discover real pain points and buying triggers.
- Use recordings, transcription, and pattern analysis to extract common wording for headlines, ads, and pages.
Create Competitor Alternatives Pages
- Build competitor and 'alternatives' pages that fairly compare vendors and show your product in action with screenshots and proof.
- Target low-difficulty competitor keywords to rank fast and capture high-intent switchers.