Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management STR Marketing Series: Unlocking the Power of Email Marketing
Apr 18, 2025
Discover the untapped potential of email marketing for boosting direct bookings in the hospitality sector. Learn how to effectively build your email list using innovative tactics like guest Wi-Fi connections. Uncover cost-effective strategies for lead generation and the importance of engaging, personalized content. Explore how to optimize email design and craft compelling subject lines to increase open rates. This is a treasure trove of practical tips to enhance guest engagement and drive revenue.
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Email Marketing Underused Asset
- Email marketing is a hugely underutilized asset for short-term rental hosts.
- Many hosts collect emails but rarely engage and convert past guests effectively.
Own Your Audience Directly
- Owning your email list is crucial because you control contact with guests, unlike social media or OTAs.
- Email open rates of 30-40% far exceed organic reach on social platforms, making email highly effective.
Use Discounts as Lead Magnets
- Offer a compelling lead magnet like a discount to encourage website visitors to join your email list.
- This incentivizes sign-ups and is a proven strategy borrowed from top e-commerce businesses.