Apptivate: App Marketing Explained What Managers Want from User Acquisition Marketers - Janos Perei (Voodoo)
Janos Perei is the User Acquisition Lead for Casual Gaming at Voodoo, a hyper-casual gaming developer and publisher based in Paris, France. Previous to Voodoo, Janos worked as a mobile marketer at Mercury Black. (P.S. Voodoo is hiring!)
Questions Janos Answered in this Episode:
- What is the general sentiment at Voodoo about Apple’s privacy changes?
- Tell us about what Voodoo does and its newer casual gaming division.
- How do you envision Voodoo evolving the types of games it develops and publishes?
- Why is Voodoo the largest hyper-casual games developer in the world?
- Talk to me about the role of UA manager within a hyper-casual game studio. What are some of the challenges here that you might not see in other studios?
- What do you look for when hiring a UA manager or marketer?
- How have you seen the role of a UA manager change in the time you’ve been in mobile marketing?
Timestamp:
- 1:48 Janos’s background
- 5:38 Adapting to Apple’s privacy changes
- 7:42 Voodoo and casual games
- 9:46 Voodoo’s vision for entertaining the world
- 13:25 Managing UA for hyper-casual games
- 15:34 What Voodoo looks for when hiring UA managers and marketers
- 24:45 How the role of UA managers has changed over the years
Quotes:
(6:15-6:31) “Every single big change that destroys the equilibrium only inspires innovation. I think this is something that we’re really interested in seeing, how the industry will evolve [to Apple’s privacy changes] in the next six to 12 months and what will be essential--the new technologies, the new systems that will be able to go forward.”
(27:35-27:48) “I think user acquisition five years ago and ten years from now will massively be about experimental testing because this is the one and only way; since the market evolves so fast--you wouldn’t be able to make it otherwise.”