Predictable B2B Success How Nathan Bliss leverages inbound sales at Kinsta the way people buy
Aug 24, 2021
52:36
Nathan Bliss is the VP of Sales and Marketing at Kinsta, a managed WordPress hosting provider that helps take care of all your needs regarding your website.
Nathan is a data-driven sales and marketing leader with more than 12 years of experience founding companies and leading teams.
He is an expert in SaaS tools for small and mid-market businesses, collaborating with remote teams, and has worked at companies like PayPal and Flywheel.
In this episode, Nathan shares his experience and insights to help us leverage inbound sales the way prospects buy. Insights he shares include:
- How Nathan leveraged a background in sales in a marketing role
- How Nathan leveraged a background in sales to hone in on the right persona
- How Kinsta has developed a successful inbound marketing approach
- What is inbound sales? Why inbound sales matters
- What is the difference between outbound and inbound sales?
- How to use outbound sales tactics in an inbound way?
- Inbound Sales vs Inside Sales: What's the difference?
- How inbound sales is changing
- The key elements to a successful inbound selling plan
- Common mistakes sales reps/AE's make with inbound sales
- and much much more...