

Albert Read Meets Will Gompertz - Where Good Ideas Come From (and How to Have More)
10 snips Nov 3, 2023
Albert Read, Managing Director of Condé Nast UK and author of 'The Imagination Muscle,' is on a mission to revive creativity. He teams up with Will Gompertz, Artistic Director of the Barbican and former BBC Arts Editor, to explore how imagination has evolved. Their lively discussion covers the myth of originality, emphasizing that new ideas often stem from existing ones. They also tackle the relationship between AI and creativity, the importance of silence and play, and how slowing down can enhance our creative processes.
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Imagination as a Muscle
- The imagination is like a muscle that needs regular exercise and nurturing to stay active and effective.
- We often neglect imaginative well-being unlike physical or mental health, but it is essential for personal and societal innovation.
Historical Roots of Imagination
- The human imagination is deeply rooted in history, beginning with cave art and storytelling as ways to make sense of the world.
- Early philosophers like Socrates and Plato distrusted imagination, valuing rational thought over creative impulse.
Bridget Riley's Creative Breakthrough
- Artist Bridget Riley transformed her style after personal crisis, creating the innovative work 'The Kiss' which launched op art.
- Her breakthrough came from embracing anger and frustration, showing how emotions can fuel creativity.