Gabriella Mirabelli, Founder of Anatomy Media, joins the Business of Story Podcast to talk about media trends today, the shift in younger generations, and why story always matters.

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In This Episode

Why a great story will always be necessary for successful marketing
How to draw the attention of younger generations
Why it’s key to create compelling content instead of just pushing your message
How to strengthen your brand story by breaking it down to basics
Why you must listen to your consumers and enable their control of your content
How to know what data is helpful and what data to ignore

Resources

Gabriella Mirabelli
Gabriella Mirabelli on Twitter, @g_mirabelli
Anatomy Media
PricewaterhouseCoopers
Books of Survival: The Art of John Eric Broaddus
Traci Johnson
Consumer Electronics Show
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

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#77: How to Create Stories to Engage Millennials With Your Brand