Navigating Internal Marketing in Small Businesses, An Interview with Jennifer Hyvonen

Jennifer Hyvonen, a fractional CMO, shares her expertise in marketing and strategy with small businesses and nonprofits. She discusses her approach of starting with executing tactics to learn about the organization's culture, processes, and strategic plan. Jennifer also highlights a case where she helped a company reposition themselves in the market during the COVID-19 pandemic, leading to better recruitment outcomes. The podcast emphasizes the value of having a fractional executive with diverse experience.

Important Moments

[00:00:25] Fractional CMO helps organizations grow.
[00:05:41] Fractionals bring diverse expertise.
[00:13:43] Innovation and agility in leadership.

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To connect with our podcast guests and explore collaboration opportunities, visit our website,🌐 https://thefractionaledge.com/ 🌐

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