Amazon News: FTC Crackdown, Prime Day Surge, and New Data Tools

Amazon Sellers, the spotlight is on your listings, your compliance, and how you handle data.
We’ll break down the latest headlines shaping your strategy—from government warnings to Prime Day performance and Amazon’s newest analytics tools. 📊🚨

Full News: https://amazonseller.school/amazon-news-ftc-warnings-prime-day-records-new-tools-to-boost-your-sales/

What’s happening right now directly impacts your bottom line.

The FTC is stepping up enforcement while Amazon evolves how it serves you data.
Staying ahead requires more than just running ads—it’s about understanding the shifts happening fast.

Here’s what we’re covering:

FTC Warns Amazon and Walmart over Sellers’ ‘Made in USA’ Claims
https://www.ecommercebytes.com/2025/07/10/ftc-warns-amazon-and-walmart-over-sellers-made-in-usa-claims/

Adobe: Prime Day Expected to Drive $23.8 Billion in Online Spend Across U.S. Retailers
https://business.adobe.com/blog/prime-day-event-expected-to-drive-23-billion-in-online-spend

Amazon Launches Custom Analytics — A Game-Changer for Sellers
https://www.linkedin.com/posts/isaac-gross-289818ba_amazon-just-wow-amazon-releases-custom-activity-7346918059539918848-pPu9/

AI Search Is Expanding the Funnel, Not Replacing It
https://www.adweek.com/performance-marketing/ai-search-is-expanding-the-funnel-not-replacing-it/