TCC Podcast #190: Making Changes with Rob Marsh and Kira Hug

Copywriter Per Andreasen interviews Rob and Kira for the 190th episode of The Copywriter Club Podcast. Per kicks off the interview with the Intro in Danish... which will probably confuse a few listeners expecting to hear our regular intro... then we talked about what's up with us and how the podcast will be changing in the near future. Here's most of what we talked about: •  what the intro sounds like in Danish… thanks to Per Andreasen •  how to thrive in a crisis—Rob’s advice for surviving a recession •  what has happened to our business since the virus became a “thing” •  the Copywriter Roundtable… and why we don’t promote it •  how The Copywriter Club evolved into what it is today •  how The Copywriter Club is a bit like a cult •  how we deal with imposter complex ourselves •  when the biggest leaps in our business have happened •  why we haven’t offered certifications for the training we provide •  our biggest program failure and what we did instead •  the changes we are making to the podcast in the future •  where we think copywriting is going in the future •  why some copywriters are busier than ever during the COVID crisis •  good example of advertising in response to the economic crisis •  what we are doing in our own businesses this year •  when to expect the very first Copywriter Club event in Europe •  a bit about Per’s business too If you're interested in what's going on in our businesses, and what's next for The Copywriter Club, you'll want to check out this episode. Scroll down to listen or for a full transcript. Or better yet, download it to your podcast player now.   The people and stuff we mentioned on the show: The Copywriter Accelerator The Copywriter Think Tank The tattoo video Gin Walker Elaine Wellman Brian Kurtz  The intro/outro competition details FB post Kim Krause Schwalm Per’s Website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Per Andreasen:   [Speaking in Danish] Hvad nu hvis du kunne hænge ud med seriøst talentfulde copywritere og andre eksperter. Spørge dem om deres succeser og fiaskoer, deres processer og vaner for så at stjæle en idé eller to som kan inspirere dit eget arbejde? Det er hvad Rob og Kira gør hver eneste uge på…The Copywriter Club Podcast. Yes, this is still The Copywriter Club Podcast. You're invited to join them for Episode 190 as former journalist and now the world's strongest copywriter, Per Andreasen, lovingly grills them on this and that. Rob:   Our Danish audience is going to go through the roof with this episode. So, for this episode of the podcast, we've invited our friend and someone who has participated in The Copywriter Accelerator, The Copywriter Think Tank, has been to all three TCC IRLs, and is the only copywriter that we know in Denmark, I think, to interview us for the podcast and that is, Per Andreasen, the strongest copywriter in the world. Kira:   Yeah, 190, that's pretty crazy. Per Andreasen:   It's amazing. So, the last time I saw you two guys was at your amazing real life event in San Diego, and you've already gone through all your takeaways before, so I want to talk about the crisis that made everything about the event feel even more special than your previous events. Especially, Rob, your talk was about how to thrive in a crisis, can you repeat some of that advice and how that has stayed true? Rob:   I can definitely repeat a lot of the advice, it was kind of... I guess it was a timely talk. I wasn't assuming that it was going to be quite as timely as it was, as I was preparing it. I kind of thought we might be due for a recession in the next year or two, maybe in six months but wasn't thinking that it was going to come together the way that it quite did. And so, I just gave some tips for how to deal with working in a recession. And you can get all of those tips in the videos from the event that we have made available.