Perpetual Traffic How to Maximize Your Black Friday Cyber Monday Campaigns on Google Ads
6 snips
Nov 10, 2023 Discover the power of DemandGen campaigns and third-party attribution software in maximizing your Black Friday campaigns on Google Ads. Learn about priming asset groups, using Merchant Center promotions, and fine-tuning Performance Max campaigns. Explore the evolution of keywordless campaigns and the complexities of search themes. Gain insights into optimizing conversions and understanding the sales funnel for Black Friday success.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Maximizing Your Google Ads for Black Friday
02:25 • 5min
Optimizing Google Ads Campaigns for Black Friday
07:22 • 13min
Utilizing Performance Max and Testing YouTube Shorts for Advertising
20:38 • 3min
The Shift Towards Keyword-less Campaigns on Google Ads
23:18 • 13min
Optimizing Conversions and Understanding the Sales Funnel
36:32 • 7min