Being Freelance Best Looking Freelancer In The World - Copywriter Joel Klettke
Canadian copywriter Joel Klettke is focused on results. When it works for his clients it's working for him.
This chat has a crazy amount of useful freelance tips in it as Joel shares thoughts on using a personal name vs a company one, what makes his freelance site stand out, how he came to be a TEDx speaker, networking, growing the business... and all of this whilst being the best looking man in the world.
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Here’s some of the key takeaway points:
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Network before you go freelance: it’s much harder to make connections when you’re hungry for work, trying to survive; do it when you’re safely employed
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The only reason Joel shares his ‘minimum project cost’ on his site is to prevent people contacting him, not to encourage them
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If you look cheap, you’ll get cheap clients, you'll get cheap work
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You may dream of working with big companies, but actually profitable mid-size companies have good budgets but with far less red tape
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When you have a personal name to your business you feel very small, when you have company name it gives you a brand, a persona, the ability to scale over time
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“As soon as you figure what you love and what’s profitable and where those two things intersect, stop doing everything else"
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Joel likes to do work that can be traced back to a tangible outcomes, prove results
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If you want a client to measure results, help them - show them the tools with which to do it
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Joel now has a prerequisite: if he can’t use a client in a case study then he doesn’t want to work with them
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Share your ‘process’, your workflow on your site so clients know how you work; you look like a pro and it answers plenty of questions
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Working with clients overseas? Joel (in Canada) bills in US Dollars using Stripe, to a UDS bank account - he can then withdraw when the exchange rate is best
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You’ve got to be good at taking care of your finances; no one else is going to do it for you
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Have confidence in yourself: your clients are not doing you a favour, you’re doing them a favour by taking them on
More from Joel Klettke
Joel's TEDx Talk - The Best Looking Man In The World (video)
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