The Game with Alex Hormozi Throwback: Nobody Knows You Exist. Advertise More | Ep 936
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Aug 13, 2025 In this throwback, listeners discover the essential role of advertising in driving startup growth. The 4x4 Rule for effective customer outreach is introduced, alongside the risks of diversifying too early. Unifying sales and advertising under one leader is shared as a powerful strategy for enhancing efficiency and revenue. Alex emphasizes the importance of consistent messaging to keep potential customers engaged. Plus, insights into mastering business scaling and the foundational strategies for reaching significant revenue milestones are discussed.
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Repetition Trumps Novelty For Awareness
- People rarely remember brands or messages from a single exposure because attention is fragmented and noisy.
- Repetition matters more than novelty; audiences need reminders more than new lessons.
Book Launch Surprise And Ford Story
- Alex describes launching his book and being surprised most people didn't know about it despite heavy promotion.
- He uses Henry Ford's story to show teams often feel exhausted before customers even notice campaigns.
Do The 4x4 And Rule Of 100
- Do the 4x4: four hours daily on the core four activities to create demand and awareness.
- Use the rule of 100: make 100 minutes of content, do 100 outreaches, or spend $100/day on ads as a baseline.
