The Koe Cast

The Most Profitable, Fulfilling, and Unsaturated Niche As A One Person Business

14 snips
Oct 20, 2022
Explore the transformative power of personal branding by leveraging self-awareness. Discover how one-person businesses can thrive with innovative marketing frameworks like PASTOR and AIDA. Unleash your creativity and passions to break free from conventional career paths. Get excited about a unique digital economics cohort designed specifically for aspiring entrepreneurs. This discussion encourages redefining success while advocating for authenticity in business ventures.
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ADVICE

Productize Yourself

  • Escape the traditional business model of targeting unfamiliar customer avatars.
  • Productize yourself and your interests for a more fulfilling approach.
INSIGHT

Self-Awareness as a Business Hack

  • Become your own customer avatar by understanding your goals, pains, and online behavior.
  • Use tools like the Myers-Briggs test to gain self-awareness and apply it to your business.
ADVICE

Branding for a One-Person Business

  • Craft your online brand by considering how your profile, bio, and picture are perceived.
  • Be conscious of how you present yourself online, aligning it with your goals and target audience.
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