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What Works

EP 484: The Freedom to Buy

Dec 12, 2024
27:31

So, health insurance is in the news. And so is Americans' feelings about it. I got to wondering how we ended up with this terrible health insurance system in the United States. I uncovered a fascinating story about the marketing campaign that sunk Truman's national health insurance program in the 1940s. I also discovered some interesting parallels to popular marketing messages among today's influencers, gurus, and marketers.

Today's episode is a little trip through history that will hopefully put some of our current issues in perspective.

Footnotes:

Find an essay version of this episode at whatworks.fyi!

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