
The Zack Arnold Podcast Managing Fear and Overwhelm When You Have to “Start Over” | with Anna Holtzman
Sep 3, 2025
Anna Holtzman, a former reality TV editor and now a life coach, specializes in guiding sensitive creatives through career pivots and imposter syndrome. In this conversation, Anna and Zack delve into the challenges of starting over, emphasizing the importance of embracing change and taking small, actionable steps. They discuss the metaphor of chasing cheese to highlight adaptation, the power of journaling for reflection and clarity, and share inspiring client stories of courage amidst chaos. Tune in for insights on overcoming fear and finding your path.
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Pivots Feel Like Life Quakes
- Anna and Zach recognize that major life pivots feel like “life quakes” that force reevaluation of identity and work.
- They stress that you do not have to navigate these transitions alone and connection reduces overwhelm.
Podcast Pivot Sparks Journaling Habit
- Zack describes launching a podcast called Fitness in Post that later morphed into Optimize Yourself and then required rebranding.
- That evolution unlocked his journaling habit and led to finishing his first journal after Anna's suggestion.
Brand Feel Matters As Much As Name
- Brand names carry feelings that outlast their literal meaning; 'optimize' became misaligned as culture co-opted it.
- Rebranding must honor both strategic fit and the emotional tone you want to signal to clients.




