Ep. 37 - Stop selling. Start storytelling with video.

Great product design starts with deep user empathy and regular customer conversations.

Internal systems like user interviews, Slack snippet sharing, and company-wide customer Q&As ensure customer voices shape product direction.

Balancing AI innovation with fixing foundational UX is critical, sometimes a logo misalignment trumps flashy new features.

SEO is a growth engine at Veed, driven by the philosophy: "Make something people search for."

With nearly 450,000 landing pages, Veed meets users where they are with tools tailored to hyper-specific needs.

Storytelling and fun are key to adoption, people engage with tools that are enjoyable and help them express themselves.

AI tools should enhance storytelling rather than replace human creativity.

Enterprises must evolve: authentic, conversational video content trumps over-produced, generic messaging.

There’s growing pressure for businesses to “put a face” on their brand and humanize customer relationships.

Starting small, using props (like Lego figures on your webcam), or voiceover-only content helps overcome video anxiety.

The best creators iterate: aim for a “video 4 out of 10” to start and improve over time.

Emerging video trends: hyper-personalized content, AI-assisted storytelling, and a shift toward more human, lower-fidelity formats.

Ep. 37 - Stop selling. Start storytelling with video. - Samuel Beek