The Marketing Millennials Reverse Engineering Your Competition | Bathroom Break #57 🚽
May 26, 2025
Learn how to reverse engineer your competition without merely copying them. Discover two free tools that unveil your competitors' tech stacks and advertising strategies. Understand the significance of strategic competitor analysis for refining your own marketing efforts. Plus, enjoy a light-hearted chat about the quirks of living in Miami, from sweltering heat to hurricane antics. It's a fun mix of valuable insights and personal anecdotes!
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Three Competitor Types to Identify
- Identify three types of competitors: direct, category, and attention stealers.
- Use tools like SparkToro and Exploding Topics to see where your audience's attention is and what interests them.
Use Free Tools for Competitor Analysis
- Use free tools to analyze competitors' tech stacks and email platforms.
- Leverage ChatGPT to analyze and summarize competitors' marketing tactics from their websites.
Check Competitors' Tech and Ads
- Use BuiltWith to discover competitors' website technologies and Meta Ad Library to monitor their ads.
- Focus on ads running for months as they likely convert well and are worth analyzing.