AI Explored

Using AI to Automate Your Social Media and Your Marketing

133 snips
Nov 11, 2025
Brittany Long, founder of Impact Driven AI, transforms how entrepreneurs manage marketing with AI automation. She demystifies common misconceptions about AI, emphasizing its benefits for small teams, such as time and cost savings. Brittany shares practical tools like Make and Zapier to streamline workflows. With examples like automating social content from voice notes, she illustrates how AI can enhance creative pursuits. Plus, she discusses strategies to navigate team concerns, ensuring AI is seen as a helpful collaborator.
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ANECDOTE

Pivoting Into AI By Learning Publicly

  • Brittany pivoted from teaching to copywriting after a cancer scare and then again when ChatGPT launched.
  • She launched a $9/month offer to get paid while learning AI and to pull others along with her.
INSIGHT

Automation Isn’t Just For Tech Experts

  • Many people assume AI automation requires deep technical skill and lots of time.
  • Brittany says newer tools and helpers make setup far less technical and time-consuming.
ADVICE

Run A 15-Minute Time Study

  • Do a time study: log what you do every 15 minutes for at least four days.
  • Use that data to see hidden tasks, procrastination, and opportunities to save time.
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