342: Leverage the Full Power of LinkedIn, with Brenda Bernstein

Brenda Bernstein: How to Write a KILLER LinkedIn Profile Brenda Bernstein is the Founder and Senior Editor at The Essay Expert and the author of How to Write a KILLER LinkedIn Profile*, a book that held the #1 best-seller spot in Amazon’s business writing skills list for 2 years. Key Points When you connect with someone, personalize the message. Alumni are a great resource for connections. Write useful and educational articles and share them in LinkedIn groups. LinkedIn has a very high ranking in Google, so your profile might be the first thing that shows up in search results. Recruiters often look at people’s profiles to determine how much they contribute to the community. If people connect with you on LinkedIn, you can also offer to them to join your newsletter. LinkedIn is a social network, not just a place to put up your resume and never look at it again. Resources Mentioned How to Write a KILLER LinkedIn Profile…And 18 Mistakes to Avoid* by Brenda Bernstein How to Write a Stellar Executive Resume: 50 Tips to Reaching Your Job Target* by Brenda Bernstein Book Notes Download my highlights from How to Write a KILLER LinkedIn Profile in PDF format (free membership required). Related Episodes How to Start a Conversation With Anyone, with Mark Sieverkropp (episode 177) How to Ask for Career Help, with Larry Braman (episode 269) How to Vastly Improve Your LinkedIn Profile, with Brenda Bernstein (episode 285) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.