Coaching for Leaders 342: Leverage the Full Power of LinkedIn, with Brenda Bernstein
Mar 26, 2018
Brenda Bernstein, Founder of The Essay Expert and author of the best-selling book on LinkedIn profiles, shares her expertise on maximizing LinkedIn for networking. She emphasizes the importance of personalizing connection requests and contributing valuable content. Brenda highlights the platform’s visibility in Google and offers strategies for showcasing professional influence. She also discusses using LinkedIn for student internships, reinforcing that LinkedIn is more than a resume—it's about building authentic connections and engaging actively with others.
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Personalize Connection Requests
- Personalize your LinkedIn invitation by adding a note instead of sending the default generic request.
- Use the desktop's 'add a note' feature or on mobile, find 'personalized invite' under the three dots menu.
Publish and Promote Articles Wisely
- Publish useful, educational articles on LinkedIn using the publishing platform and share them in relevant groups.
- Avoid spamming by rotating posts and respecting group rules; articles appear on your profile and reach some connections and followers.
LinkedIn Content Boosts Google Ranking
- LinkedIn articles and profiles rank highly on Google, often appearing high in search results.
- This boosts your visibility beyond LinkedIn users, making public settings critical for discoverability.
