Revitalizing Cultural Heritage Through Young Entrepreneurs

Young individuals in China are playing pivotal roles in revitalizing intangible cultural heritage by infusing ancient skills into modern tastes. For example, Yang Changxin, a sixth-generation inheritor of Xixui bamboo weaving, has modernized the craft by establishing a training center and a company that sells weaving products. This entrepreneurial approach has not only commercialized the craftsmanship but also generated substantial annual sales, showcasing the economic benefits of integrating traditional practices into contemporary contexts.