Exploring the impact of a bamboo weaving craft on the local economy and the challenges of preserving intangible cultural heritage. The chapter underscores the need to blend tradition with modern market needs and the role of young entrepreneurs in innovating cultural heritage.
In China, a younger generation is breathing new life into traditional culture as both custodians and enthusiasts of intangible heritage. How are ancient crafts blending with modern tastes? Let's explore how yesterday's treasures are reborn with a young flair, redefining tradition for the modern age! On the show: Heyang, Gao Junya & Josh Cotterill
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