The one with the Happiness of King’s Hawaiian - Troy Figgins E74

What's on your mind? Let CX Passport know...

🎤Get ready to be hungry in “The one with the Happiness of King’s Hawaiian” with Troy Figgins, Director of Consumer Insights at King’s Hawaiian Bakery🎧 What’s in the show?...

😎From a beach side store to a nationally loved brand - The Spirit of Aloha

🍔SLIDER SUNDAYS!!!

🔍Growth of brand through a maniacal focus on needs of the customer and consumer

😍The audacity of Happiness as a Brand Promise

🏃‍♀️Going from esoteric brand goals to real actions

🎵A hidden karaoke bar in Tokyo

👂Creating, listening to and learning from a consumer community...and then acting on it

Hosted by Rick Denton “I believe the best meals are served outside and require a passport”

💭“As a brand, we just, we feel like the world would be a better place, if you will, if more people got together more often with the people they care about, because there's just so much human benefit in getting together with the people you love over food. And we're like, Man, that's a great place for a brand to be like, why not?” - Troy

Episode resources:

Troy Figgins: www.linkedin.com/in/troyfiggins

Troy Figgins Twitter: @troyfiggins

King’s Hawaiian: kingshawaiian.com