288: Inside Personalized Persuasion: How AI Shapes the Future of Influence with Dr. Sandra Matz

What if an algorithm could read your personality better than your best friend? 

In this eye-opening episode, Oliver sits down with Dr. Sandra Matz – Columbia Business School professor, computational psychologist, and author of Mindmasters – to explore how our digital footprints reveal far more than we think.

Sandra unpacks how AI tools can accurately infer our Big Five personality traits, mental health, and values using everything from Google searches to smartphone activity. 

Oliver and Sandra discuss the power – and ethical challenges – of data-driven persuasion, including what brands and political campaigns really know about you, and how personalization is reshaping communication, marketing, and even internal business culture.

Drawing on her role in helping uncover the truth behind Cambridge Analytica and her work with leading global brands, Sandra provides a rare, credible look at how psychological targeting works – and where it’s headed next. 

From mental health interventions to personalized internal comms, this conversation goes deep into the future of influence.

Plus: Why personality tests like Myers-Briggs are outdated, how to build high-performing teams using psychology, and Sandra’s #1 piece of communication advice.

Find out more about Sandra Matz: https://sandramatz.com/

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