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Entrepreneurs on Fire

How a Compelling Brand Story Led To A $50K Launch with Celinne Da Costa: An EOFire Classic from 2021

Sep 15, 2023
34:02
Snipd AI
Celinne Da Costa, a mindset coach and brand story strategist, discusses the power of a compelling brand story and how it led to a $50K launch. She emphasizes the importance of emotions and storytelling to connect with your audience on a deeper level. The podcast explores the significance of a cohesive brand story, the power of psychology in entrepreneurship, and unraveling personal stories for business success.
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Podcast summary created with Snipd AI

Quick takeaways

  • A brand story is the cohesive narrative of the facts and emotions created by your brand, and it helps people remember, trust, and buy from you.
  • Crafting a brand story involves using the power of storytelling strategically to engage your audience and guide them on a journey of transformation.

Deep dives

The Power of a Compelling Brand Story

A brand story is the cohesive narrative of the facts and emotions created by your brand. Emotions and storytelling are crucial to connect with your audience on a deeper level. Business is about people, and a brand story helps people remember, trust, and buy from you. Storytelling is the most ancient and proven form of communication. The key to a successful brand story is to focus on the emotional connection it creates.

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