Tropical MBA: Entrepreneurship & Founder Lifestyle #813 7-Figure Marketing with Zero Ad Spend ft. Karla Singson
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Jun 26, 2025 Karla Singson, founder of proximityoutsourcing.com, shares her expertise in organic marketing strategies that 6- and 7-figure founders are using in 2025. She reveals how to effectively land clients without ad spend by leveraging Facebook groups, trade shows, and strategic LinkedIn comments. Additionally, Karla discusses the importance of authenticity and reputation in business growth, along with tips for supercharging sales calls and handling objections. Her insights offer a refreshing perspective on marketing that prioritizes relationships over reach.
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Outsourcing vs Recruitment Advice
- Outsourcing suits companies without HR as it covers onboarding, upskilling, and team care.
- If you have HR in place, recruitment firms help with creative hiring and background checks.
Deserving Support Affects Delegation
- Many founders hesitate to delegate because they feel they don't deserve help or growth.
- This mindset issue is often stronger than issues with delegation skills or automation.
Hands-On Founder Flower Shop Story
- Karla ran her flower shop personally for 17 years, doing everything herself including deliveries.
- She later realized this came from a belief that if she didn't do it, it wouldn't get done.