Memberships & Subscriptions: What Model Is Right For Your Small Business? ft. Robbie Kellman Baxter

May 28, 2024

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This week, Morgan is joined by Robbie Kellman Baxter, expert on all things subscriptions and memberships, to uncover the secrets to mastering these business models. From her work with Netflix to the multiple books she's written on the subject, Robbie is bringing her wealth of experience and knowledge to The Journey Podcast.

Through the episode, Robbie delves into the many factors business leaders must consider when determining whether to add a subscription or membership component to their offerings. She also breaks down the three possible elements of subscriptions: commerce, content, and community, and explains why delivering true value tailored to customers' needs is necessary for success.

Robbie and Morgan discuss innovative membership ideas specifically for Afrotech, examining the desire of many members for exclusive access instead of discounts. Robbie sheds light on the strategic role of free offerings in a "freemium" model, clarifying the limited scenarios where providing something for free makes sense.

Robbie also addresses a common challenge many influencers face when creating content behind a paywall, explaining that not all content lends itself to a paid subscription. She shares strategies to intentionally design a subscription model that clearly communicates its value, ensuring subscribers remain engaged and loyal.

If you've been wanting to add or improve upon a subscription or membership offer in your business, this episode is a must-listen! Tune in to learn how to craft a subscription model that not only attracts customers but keeps them coming back for more, straight from one of the industry's leading experts. If you find the episode valuable, make sure to leave a five-star rating and review for the podcast wherever you listen!