Millionaire University The $9 Membership That Made Over $600K — Powered by Simple Emails | Liz Wilcox
Apr 12, 2025
In this insightful discussion, Liz Wilcox, an email marketing expert and creator of a successful $9/month membership, shares her journey from travel blogger to email queen. She reveals how she built her email list without fancy tools and emphasizes simplicity in email marketing. Liz discusses creating compelling lead magnets, the power of welcome sequences, and leveraging personality as a marketing tool. With practical tips and motivation, she inspires entrepreneurs to harness the potential of email for consistent sales and engagement.
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Liz's Early Email List Hustle
- Liz Wilcox built her first email list with no internet on her phone, using only a WordPress plugin to collect emails and sending one-off emails manually.
- She hustled by engaging in Facebook groups and direct messaging people interested in decluttering to grow her targeted list.
Design Lead Magnets for Ideal Customer
- Design your lead magnet specifically for your ideal customer and what they need to learn first.
- Reverse engineer from your ultimate business goal to create a lead magnet that serves as the "first day of class."
Choose Accessible Lead Magnet Formats
- Choose your lead magnet format based on what your audience will actually use, like Google Docs for digital entrepreneurs.
- Consider creative formats such as private podcasts or playlists to add uniqueness and engagement.
