How A.I. Is Changing the Business of Being an Artist

In the borderlands between art and technology, no single development has sucked up more oxygen this year than the rise of image generators powered by artificial intelligence. Not so long ago, projects like these were a fringe experiment whose results were usually more intriguing for what they got wrong than for what they got right.

But in 2022, A.I.-driven image generators have made a quantum leap in quality, speed, and affordability. It’s not an exaggeration to say that, thanks to these tools, never in the history of civilization has it been easier, faster, or cheaper to produce professional-looking visuals of anything a person could dream up, even if they have no artistic training whatsoever.

This is both extremely cool, and extremely concerning, especially if you happen to be a human who makes a living as a commercial illustrator. This October, a strange saga that played out on the live-streaming platform Twitch showed how the tension between flesh and blood image-makers and A.I. is getting stronger and weirder every day, with serious consequences for age-old debates about plagiarism, ownership, and the value of making art in the first place.

Thankfully, knowledgeable and intrepid Artnet News contributor, Zachary Small, joins Art Business Editor, Tim Schneider to discuss the initial scandal and the murky future of commercial art in the age of A.I. Buckle up, because this is going to get a little surreal...