TED Talks Daily The new reality of fashion is digital | Gala Marija Vrbanic
Jan 25, 2022
Explore the fascinating world of digital fashion as it transforms our virtual experiences. Discover how augmented reality is reshaping the industry, offering endless possibilities for self-expression and creativity. Dive into the evolution from traditional attire to innovative digital garments, highlighting the balance between inclusivity and sustainability in this new realm. Gala Marija Vrbanic reveals how virtual design can redefine identity and style in social media and the metaverse.
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Gaming and Fashion's Future
- Gala Marija Vrbanic enjoyed dressing up her video game characters more than herself.
- This led her to research high-based culture and discover people bought clothes for online photos, not personal wear.
The Value of Online Image
- People, especially younger generations, primarily express themselves online.
- This makes the image of clothing more valuable than its physical form, leading to a demand for digital garments.
High Fashion Embraces Digital
- Vrbanic's digital fashion brand has collaborated with major fashion houses like Carolina Herrera and Jean-Paul Gaultier.
- Luxury brands like Balenciaga and Gucci are entering the digital fashion space through collaborations with games like Fortnite and Roblox.