How SEO Is Dying and What You Should Focus on Next

[00:27] Today’s Topic: How SEO Is Dying and What You Should Focus on Next

[00:34] SEO the way you’re used to it, is changing.

[00:56] Voice search is going to change the way we search and use SEO. Google is starting to focus heavily on voice commands.

[01:30] The end result is that you will most likely be sent to the top paid result.

[02:13] You have to focus on where your audience’s attention is.

[02:45] How can you market to people and grab their attention?

[02:57] You have a lot of different targeting options: Google, Facebook, Twitter, etc.

[03:40] By experimenting, you will learn what is working for you.

[04:17] Leverage paid ads, social media marketing, or business development.

[04:35] Run one or more experiments per week.

[05:38] When one channel tanks, you won’t be out of luck, because you are trying a few different channels.

[06:14] You can re-target people based on the content that they visited.

[6:55] That’s it for today!

[06:57] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

How SEO Is Dying and What You Should Focus on Next | Ep. #541