Grow Your Video Business with Ryan Koral

464. The 80% Rule That Changes Everything with Dave Hunter

Nov 17, 2025

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Episode notes

Dave Hunter started GreenRoom Video after a career in theater, building it from side hustle to a $1.2 million company. Recently discovering he's an integrator (not a visionary) through reading Traction, Dave shares how he's learned to delegate, scale, and break through belief barriers that were limiting his growth. His team now handles projects from start to finish while he focuses on business development and strategy.

Key Takeaways

The 80% rule: If someone can do what you're doing at 80% of your ability, they should be doing it to enable growth
Belief barriers like "no one can do this as good as me" often limit business growth more than actual constraints
Start with contractors before full-time hires to test your management skills and their abilities
Learning whether you're a visionary or integrator fundamentally changes how you should approach running your business

About Dave Hunter

Dave Hunter is the Founder and Creative Director of GreenRoom Video, a Chicago-area production company that has produced over 1,000 videos for Fortune 500 companies, small businesses, schools, and nonprofits. With a background in theater and more than a decade of experience in performance and production, Dave brings a creative storyteller's eye to every project. Under his leadership, GreenRoom Video surpassed $1 million in annual sales and continues to grow with a focus on helping organizations communicate their messages with clarity, creativity, and impact.

In This Episode

[00:00] Welcome to the show!
[06:27] Meet David Hunter
[11:08] Having an Executive Assistant
[15:41] 20 Dollar An Hour Projects
[27:02] Belief Barriers
[29:56] When To Be On Set
[40:42] EOS Method
[48:51] Connect with David
[50:29] Outro

Quotes

"If somebody can do what you're doing at 80% of what you can do, they should be doing it." - Dave Hunter

"There's several belief barriers we have where we don't think that's possible, but it is, and the only difference is choosing to try it." - Dave Hunter

"Your prices are too low if everyone's saying yes to your proposals." - Dave Hunter's business coach

"Act your wage as a company—profit doesn't mean your salary, profit means after your salary, there's still profit." - Dave Hunter