Episode 130 - Deborah Fleming of Walker Morris on Bringing a Winning Bid Strategy to Legal BD

Developing an effective bid strategy is key to the success of any legal business development function, yet the process often goes into a black box and isn’t fully leveraged by firm leaders.

On this episode of the CMO Series Podcast, Will Eke is joined by Deborah Fleming, Marketing & Business Development Director at Walker Morris, to discuss the critical role of a winning bid strategy and its impact on marketing and BD. 

Deborah and Will explore:

• Deborah’s career journey to her current role at Walker Morris
• How bid experience can set you up for success in legal BD and the transferable skills it can offer
• What the bid process looks like end-to-end
• What success looks like when working on a winning bid strategy
• How to get lawyers and other firm members on board with the approach
• Walker Morris’s newly launched website for GCs, and how it came about
• What the landscape looks like for bids and where Deborah sees it going in the future
• Advice for marketing leaders looking to create a winning bid strategy and advice for those considering a move into bids