Parkour Gym Owner & Mentor Backflips Into Profitability

Who’s my target market? How many class options should I offer? How much should I charge?

These are questions all gym owners must ask, no matter what type of gym they run.

In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper dives into these topics with Jimmy Davidson, a parkour athlete turned gym owner and mentor.

Jimmy owns a three-location parkour gym, Freedom in Motion, and he’s a coach at Motion Mentors, a mentoring practice for parkour businesses.

By dialing in on his key demographic and offering programs his market wants, Jimmy has grown his gyms to nearly $1 million in revenue per location. Now, he’s on a mission to achieve his goal of helping 1 million people learn parkour.

Whether you own a CrossFit gym, a parkour gym or anything in between, tune in to learn proven strategies for overcoming some of the most common challenges gym owners face.

Links

Motion Mentors

Gym Owners United

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2:02 - Parkour vs. ninja gyms

5:30 - Why open a gym?

16:32 - Problems for parkour gyms

19:37 - Low prices hurt your gym

25:37 - Parkour level system